As an active job seeker, when you have several job sites bookmarked on your browser, when your day involves regular scanning of job sites for relevant job postings, uploading and cleaning up your CV a few times in a day. Wouldn’t it be nice to wake up to a message from a recruiter or employer in your inbox without even having applied to the job?
We are in an open talent economy — a collaborative, transparent, technology-enabled, rapid-cycle way of doing business. And good recruiters use all possible tools at their disposal to find the right candidates, from social media platforms to their offline networks. In fact, “the best recruiters out there pride themselves on being able to find the candidate, not the other way around.” as shared by a Dubai-based recruiter who is in the business for over 15 years.
If you are looking to be found by recruiters, you need to understand how they find you.
1. Have discoverable profiles:
Make sure you are discoverable – by creating your profile on professional networks, your industry pages and when it comes to job sites see your profile is open for recruiter search and complete your profile. Just like i12WRK, most job sites ask for consent from the user to make their profile searchable. (*You can find this setting in your profile section)
2. Show up in searches:
When searching on online platforms, recruiters use search terms and filters to find the right candidates. To appear on these search results it is important to have an understanding of search algorithms and human tendencies of recruiters.
ATS: Today, a candidate has to get past the applicant tracking system (ATS) to appear inform of a recruiter.
Recruiters can input job titles, skills, and other keywords into their applicant tracking system to narrow down the applicant pool before looking at a single resume. If you don't come up in those initial searches, your resume might never be reviewed.
We recommend adding all of your skills, software, industries, and education or certifications and the right keywords in your resume so that it is indexed and searched.
Job Titles: A recruiter is likely to begin their search with specific job titles, and candidates with a matching job title and experience will appear higher in results.
On i12WRK, the current job title and the about me is the first major piece of information seen in search results alongside the name and profile photo. Also, it is acceptable to tweak your job title to incorporate common terminology used in your industry
Example: Project Manager, e-commerce customer experience
Keywords: Past experience can give recruiters and hiring managers a good idea of a candidate’s capabilities, but they are highly likely to search for specific skills or keywords as well. “The first thing I’m looking for is the hard skills that match the job description,” a tech recruiter told us.
3. Be “Clickable”:
Once you appear in search results whether it is a job site like i12WRK or a social platform like twitter or LinkedIn, the next step is to make sure people want to actually click your profile to have a closer look at your experience.
Photo: Having an eye-catching headshot is more important than ever. Unfortunately, it is true that most people will make all kinds of judgments about you within the first few seconds of looking at your profile picture. So, you don’t want to miss this opportunity to make a good first impression on a recruiter or potential employer.
Video cover letter: A video resume can highlight valuable skills, especially for performance based work; for people in client-facing roles. Talking about what makes you stands out or is most impressive, can make the recruiter spend more time on your profile.
4. Market your Skills:
Once you have a recruiter actually looking through your profile, you want to make sure they like what they see.
Portfolio: If you are into creative services, create online portfolios, keep the link with your contact information to be easily spotted. Ask people to endorse your skills and write recommendations for you.
Write & Speak: You can write an article in your favorite industry journal, a post on your company blog, or your own blog or even comments on forums. If writing is not your area, then you can still be seen in the right places with the podcasts or attending networking events of your industry. The key here is to get listed, set seen or get heard, making it easy for the recruiter to look you up.
Lastly, to be found look at it from the eyes of a recruiter.
You can also look at the seeker services, such as “featured candidate” on i12WRK which highlights your profile on top of search results for applied jobs as a paid service.
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